The Purpose of a Marketing Plan
In this article, we delve into the elements of a marketing plan, and how it differs from a marketing strategy.
What a fractional CMO is and isn’t
Learn what a Chief Marketing Officer does, and what would be realistic expectations for the nature of their work in a startup or SMB setting.
Vertical Growth: integrating sustainable agriculture in future cities
Discover the challenges and opportunities of vertical farming. The implications for agriculture are profound—and when it comes to the applications, the sky is the limit.
How is your business solving the Last Mile?
A story about disruption in transportation, and the implications for your business, no matter your industry.
How Phononic raised $40M after pitching hospitals and Pepsi, tackling climate change using solid state fridges
To sell green solutions to big businesses, you don’t just need cool technology. You often need to pitch from a very different angle. Here, we tell you how to sell fridges to the Innus.
The meaning of “Regento”
Regento is like the double-rainbow of business strategy. What does it mean?