About Regento
We provide integrated strategy and leadership that extend beyond the scope of a traditional creative, marketing, or advertising agency.
(Re)Defining Marketing
Founded by Jean-François “Jeff” Fortin Tam, Regento offers business and marketing services with a focus on integrity, competence, and holistic vision.
We stay true to the meaning of marketing: building markets and revenue sustained businesses.
This requires integration of business administration, financial management, product strategy, cross-departmental leadership, industrial design, and customer experience—reflecting the true scope of marketing as a discipline.
Our team is based in Los Angeles 🇺🇸 and Montréal 🇨🇦
We serve clients around the world, in more than 5 languages.

Halle Baksh
Managing Partner
Halle is an independent consultant to investors and institutional capital, with decades of experience in financial valuation, market strategy and corporate development in various sectors of emerging technology.
A veteran of fintech, Halle is well versed in traditional and current funding trends available to startups today.

Jeff Fortin Tam
Managing Partner
Jeff is the rare combination of a strong business flair, a background in psychology, interdisciplinary creative talent, and strong street credentials as an esteemed Open Source contributor for over a decade. As a business management & marketing consultant, Jeff has served organizations across many industries. He craves challenges and strives for excellence wherever he goes, taking the time to analyze the market and devise compelling solutions to genuinely connect with prospects and customers. His calling is to solve problems in depth, with solid outcomes that stand the test of time.
The Regento Manifesto
- The client’s best interest is in our best interest.
- Strive for continuous improvement, maximum impact, and efficiency.
- Be bold with our proposed strategies, yet humble and authentic in our communication style.
- There is no business without revenue.
- Business acumen, financial literacy, and common sense are must-haves for our executive consultants.
- Seek to fully understand your clients and your competitors.
- Transparency and honesty between you and us for all strategic and tactical decisions.