“Regento” is the esperanto word for regent, which matches how we see our services as CMOs for hire: we take care of the kingdom (your business) by structuring and strengthening it until the heir—our replacement, as we are interim CMOs during your most fragile and uncertain phase—comes of age and takes over at some point in time.
To us, this is one of the most interesting ways to make an impact on the world of business: by successively helping multiple businesses flourish instead of just one.
Regento is also a word play on the fact that we are sometimes hired to do business turnarounds, regenerating an existing business to a higher standard of sustainability.